Learn to pioneer new ways forward in digital rather than just
following the crowd. We want to guide you on your way to new
opportunities. That’s why we’ve partnered with the American
Marketing Association to provide a dual certification which
helps real skills get recognized and rewarded. It's meaningful and its working.
Learn key digital marketing disciplines. From PPC to SEO, Content to Video, Social and Analytics. Perfect for career switchers, business owners and all marketing professionals seeking to boost their skills.
We give you the tools to become a smart and capable player on the
digital stage. When you’re done, you’ll be able to create a powerful
digital marketing strategy by yourself.
The modules are building blocks – of knowledge, of your career, of
the brand new Certified Digital Marketing Professional that is you.
These are the Modules covered
- Digital Marketing in the Era of AI - What is Digital Marketing
- Content Marketing - Content Marketing with Will Francis
- Social Media Marketing - The Value of social Media Marketing
- SEO (Search Engine Optimization) - Fundamentals of SEO
- Paid Search (PPC) and Display Advertising -Paid Search
- Email Marketing - Importance of Email Marketing
- Professional Skills for Digital Marketers - Project Managers
- Website Optimization and Ecommerce - The Buyers Journey
- Analytics with Google Analytics 4 (GA4) - Introduction to Marketing Analytics
- Digital Marketing Strategy - Overarching Strategy