This course covers the activities associated with public communication in the nonprofit sector. You will gain an understanding of how to develop an effective communications plan. We will also explore best practices for crafting messages that reach diverse audiences, and look at the many different channels for public communication, like social media, press releases, websites, and print media. You will learn how marketing principles like branding, storytelling, and targeted messaging can be applied in the nonprofit context. This course also explains concepts related to advocacy and lobbying and explains how transparency is maintained through public communication.
Nonprofit Skills: Communicating With the Public
Professional Credits:
CEU:
3
ATD CI:
3
HRCI:
33
SHRM:
3
Completion Time
3 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
- Explain best practice for nonprofit public communications channels including websites, social media platforms, print media, and press releases
- Describe the role of a communications director in the nonprofit environment and explain how different-sized nonprofits delegate communications tasks
- Discuss the types of exclusionary messaging and best practices for adapting messaging to reach diverse audiences
- Explain how nonprofits use branding and storytelling for effective public communication
- Differentiate between lobbying and advocacy and explain the restrictions on lobbying for different types of nonprofits
- Describe the types of information nonprofits are required to disclose to the public and explain how nonprofits maintain transparency and uphold public trust
- Explain how board members make decisions regarding compensation
- Apply key financial indicators to assess a nonprofit's financial health
- Describe policies and procedures to maintain financial transparency and prevent fraud
- Outline key aspects of an effective public communication policy
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
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