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            Nonprofit Skills: Communicating With the Public

            $87

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            Professional Credits:

            CEU: 3
            ATD CI: 3
            HRCI: 33
            SHRM: 3

            $87

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            Completion Time

            3 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            This course covers the activities associated with public communication in the nonprofit sector. You will gain an understanding of how to develop an effective communications plan. We will also explore best practices for crafting messages that reach diverse audiences, and look at the many different channels for public communication, like social media, press releases, websites, and print media. You will learn how marketing principles like branding, storytelling, and targeted messaging can be applied in the nonprofit context. This course also explains concepts related to advocacy and lobbying and explains how transparency is maintained through public communication.

            This Nonprofit Skills: Communicating With the Public course is offered in collaboration with the trusted learning partner MindEdge.

            Learning Outcomes

            • Explain best practice for nonprofit public communications channels including websites, social media platforms, print media, and press releases
            • Describe the role of a communications director in the nonprofit environment and explain how different-sized nonprofits delegate communications tasks
            • Discuss the types of exclusionary messaging and best practices for adapting messaging to reach diverse audiences
            • Explain how nonprofits use branding and storytelling for effective public communication
            • Differentiate between lobbying and advocacy and explain the restrictions on lobbying for different types of nonprofits
            • Describe the types of information nonprofits are required to disclose to the public and explain how nonprofits maintain transparency and uphold public trust
            • Explain how board members make decisions regarding compensation
            • Apply key financial indicators to assess a nonprofit's financial health
            • Describe policies and procedures to maintain financial transparency and prevent fraud
            • Outline key aspects of an effective public communication policy

            $87

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