This course will provide you with the knowledge and skills required for effective public communication. We will examine the key roles and responsibilities of nonprofit boards in public communication and describe the ways in which board members can earn and maintain public trust. We will also discuss best practices for creating a communications plan and describe various channels for communication. Finally, we will identify strategies for reaching a diverse audience and explore best practices for handling crisis communications.
Nonprofit Skills: Public Facing Communication for Board Members
Professional Credits:
CEU:
3
ATD CI:
3
CFRE:
3
HRCI:
3
SHRMP PDCS:
3
Completion Time
3 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
- Describe the role of the board in communicating with the public
- Outline the types of information that nonprofit boards are required to share publicly
- Demonstrate how to incorporate the mission into public communication efforts
- Explain how board members can maintain public trust and transparency in their organizations
- List the different channels that board members can use to communicate with the public
- Describe key elements of communication policies
- Explain the steps for creating a communications plan
- Describe best practices for public speaking as a board member
- Identify strategies for handling crisis communication
- List key measurements for evaluating communication performance
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
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