The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO). In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.
Completion Time
24 hours
Access Time
42 Days
Outcome
Individual Skill Course
Language
English
Training Level
Intermediate
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
What you will learn:
- Discover how search engines crawl the web, rank websites, and find previously undiscovered sites
- Learn which HTML tags are key to getting sites on a search engine's radar
- Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
- Learn why you should complete a pre- submission analysis and how to do a post- submission analysis
- Learn how to manage the SEO cycle to maximize results
- Get better website rankings with knowledge you can implement immediately
- Learn the ins and outs of SEO so you'll understand how and when to make improvements
- Open the door to new opportunities in marketing and website development
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
Prerequisites
An interest in learning how to get more search traffic to a website. It is highly recommended that you have a website or building a website to get the most out of this course.
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