When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This non-credit course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Principles of Marketing for Nonprofit Organizations
Professional Credits:
CEU:
0.3
CFRE:
3
HRCI:
3
SHRM:
3
Completion Time
3 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
After completing this course, the learner should be able to:
- Define what marketing is within the nonprofit environment
- Explain the service-intensive nature of nonprofit program activities
- Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in nonprofit marketing
- Describe the importance of a nonprofit marketing plan
- Describe how target markets can be identified for donors
- Explain how new service products are developed by nonprofits
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
Reviews
"This course is a standout in terms of scaffolding. It's full of actionable tips and real-world context that any non-profit leader or worker can benefit from."
Lisa Diane A.
"Thank you so much for offering this course. The information was clearly organized, and I appreciated the incorporation of video and case studies. The comprehension checks throughout were also helpful."
Brenda W.
"The Principles of Marketing for Nonprofit Organizations was the perfect introductory content to provide the marketing strategy information, tools, and resources I was seeking. My organization is currently planning to build and develop a marketing plan but really didn't have anywhere to begin other than reaching out to firms. This course's content will help us understand the reasoning behind the strategy we develop and be able to work more productively with the marketing firm we decide to go with. What I learned here will come in handy far beyond our current work on marketing. Thank you!"
Nolan G.
Enroll My Team
Are you looking to enroll your team in this training Course? You Can: