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            Google Analytics 4

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            Professional Credits:

            CEU: 0.3
            PDU: 3
            SHRM: 3

            $89.00

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            Completion Time

            3 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

            This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

            Learning Outcomes

            After completing this course, the learner should be able to:

            • Describe the basic concepts of Google Analytics, including its role as a web analytics and data collection platform
            • Recall the differences between dimensions and metrics and how they are used to analyze web traffic
            • Define key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
            • Describe how to set up a Google Analytics Account and conduct basic navigation through the platform
            • Explain the Google Analytics account hierarchy
            • Discuss the importance of tracking code and how it relates to the Google tag and Google Tag Manager
            • Explain the difference between an event and a conversion and how each plays a role in understanding the target audience
            • Understand organizational targets for analytics and visitors and recognize how to track and measure those targets using reports and explorations
            • Discuss the purpose of audiences, segments, filters, and comparisons and how each impacts the data collection process
            • Describe SEO and how it impacts web traffic
            • Explain how to use Google Analytics for content publishing, B2B marketing, and ecommerce

            Additional Information

            This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

            Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.

            Requirements

            Technology Requirements

            Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.

            Software Requirements: Software must be installed and fully operational before the course begins.

            • PC: Windows 8 or later.
            • Mac: macOS 10.6 or later.
            • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
            • The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
            • Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
            Other:
            • Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
            • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

            Reviews

            "This class was fantastic! I studied marketing in college at the undergraduate level. I would have loved information like this to be included in my undergraduate studies."

            Katherine C.

            "Google Analytics course relates well to the field I work in daily."

            Julie L.

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