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            Marketing Automation

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            Professional Credits:

            CEU: 0.35
            HRCI: 3.5
            PDU: 3.5
            SHRM: 3.5

            $109

            Start Today!

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            Completion Time

            3.5 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            This training is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

            This Marketing Automation course is offered in collaboration with the trusted learning partner MindEdge.

            Learning Outcomes

            After completing this course, the learner should be able to:
            • Define marketing automation and explain its value
            • Define key terms used in marketing automation
            • Explain the key components of marketing automation
            • Define the buying cycle and the online marketing funnel
            • Explain the aspects of prospect intent in a buying cycle (AIDA)
            • Identify the key considerations in developing a content strategy
            • Name the major marketing channels
            • Define and explain what customer value is
            • Define and discuss the advantages of a single customer view
            • Describe the functions of a CRM system and an email marketing system
            • Discuss the types of data that are useful in lead capture
            • Explain the use of dynamic content
            • Explain the use of explicit and implicit data in lead nurturing
            • Articulate the value of lead scoring
            • Define strategies for building customer loyalty
            • Describe different methods of marketing automation measurement and control

            Additional Information

            This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

            Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.

            Requirements

            Technology Requirements

            Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.

            Software Requirements: Software must be installed and fully operational before the course begins.

            • PC: Windows 8 or later.
            • Mac: macOS 10.6 or later.
            • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
            • The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
            • Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
            Other:
            • Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
            • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

            Reviews

            "This digital marketing program was exactly what I needed. I learned extremely valuable information that I will be able to put to use immediately in my business."

            Mark J.

            "As a college graduate student, this information has been so helpful to take my next step in my educational career goals; my master's degree in marketing."

            Delaney Patrici G.

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            $109

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