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            Global Marketing

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            Professional Credits:

            CEU: 1
            ATD CI: 10

            $299.00

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            Completion Time

            10 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.

            For a comprehensive NASBITE CGBP™ Exam Prep course, register for the full suite of International Trade courses, which includes Global Business Management, Global Supply Chain Management, Global Marketing, and Global Trade Finance.

            The Global Marketing training course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.

            Learning Outcomes

            After completing this course, the learner should be able to:

            • Evaluate the internal and external environment (e.g. economic and physical geography, history, political environment, competitive analysis, regulatory, cultural, and technological issues) to identify potential market threats and opportunities
            • Conduct market research in order to determine the best potential market
            • After analysis of the market research, select products and markets to be targeted
            • Develop and select market strategy to maximize sales and profitability
            • Develop and implement a marketing budget related to the global activities of the company
            • Provide products and services for the targeted markets
            • Implement, monitor, and adjust the company's global pricing strategies
            • Initiate and manage global promotion strategies in order to support the global marketing plan
            • Analyze and formulate global distribution strategy for products and/or services
            • Establish and manage global sales activities

            Additional Information

            This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

            Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.

            Requirements

            Technology Requirements

            Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.

            Software Requirements: Software must be installed and fully operational before the course begins.

            • PC: Windows 8 or later.
            • Mac: macOS 10.6 or later.
            • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
            • The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
            • Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
            Other:
            • Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
            • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

            Reviews

            "Module provides an excellent overview of the subject matter, in a concise and user-friendly manner."

            William S.

            "Very satisfied with every knowledge learned."

            Romy B.

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