Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This training course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Completion Time
3.5 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Description
Learning Outcomes
- Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
- Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content
- List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation
- Describe why and how a company should monitor social media
- Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement
- Set social media marketing objectives that correlate to specific sales and growth goals
- Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so
- Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms
- Explain how to reach influencers and name at least two relevant influencers in the learner's industry
- Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
Reviews
"I liked the ability to connect the things we are learning to my work. It makes it very relevant and helpful for real life application."
Lesley C.
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