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            Strategic Marketing for Entrepreneurs

            $139.00

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            Professional Credits:

            CEU: 0.5
            HRCI: 5
            SHRM: 5

            $139.00

            Start Today!

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            Completion Time

            5 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            This training course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

            This Strategic Marketing for Entrepreneurs course is offered in collaboration with the trusted learning partner MindEdge.

            Learning Outcomes

            After completing this course, the learner should be able to:
            • Describe the role of strategy and marketing in an entrepreneurial setting
            • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
            • Explain marketing basics, including the marketing process and the Four P's
            • Discuss the role of marketing in the discovery stage of a new venture
            • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
            • Discuss the role of strategic planning in the entrepreneurial process
            • Describe the key elements of a marketing plan
            • Outline the factors for success in creating a new venture business plan

            $139.00

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