--- title: Strategic Marketing for Entrepreneurs description: Review strategic issues in entrepreneurship. Address market acceptance questions at every stage of the entrepreneurial process. image: https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Innovation%20and%20Entrepreneurship.png --- [Home](https://aspire.loyola.edu/?hsLang=en) [Categories](https://aspire.loyola.edu/products?hsLang=en) Business [Strategic Marketing for Entrepreneurs](https://aspire.loyola.edu/products/2247061853#) ![product_image](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Innovation%20and%20Entrepreneurship.png) # Strategic Marketing for Entrepreneurs #### $129 Start Today! [Add to cart](https://catalog.mindedge.com/loyola/courses/4099fe96-d3fb-4f23-98d6-9076303702d6/strategic-marketing-for-entrepreneurs?mode=purchase) #### [ Professional Credits: ](https://aspire.loyola.edu/credit_terminology?hsLang=en) CEU: 0.5 HRCI: 5 SHRM: 5 #### $129 Start Today! [Add to cart](https://catalog.mindedge.com/loyola/courses/4099fe96-d3fb-4f23-98d6-9076303702d6/strategic-marketing-for-entrepreneurs?mode=purchase) ![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Completion.png) Completion Time 5 hours ![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Access%20time.png) Access Time 90 Days ![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Outcome.png) Outcome Individual Skill Course ![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Language.png) Language English ![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Training%20level.png) Training Level Beginner #### Delivery Information: Online Asynchronous Self-paced #### Description This training course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process. This *Strategic Marketing for Entrepreneurs* course is offered in collaboration with the trusted learning partner MindEdge. #### Learning Outcomes After completing this course, the learner should be able to: - Describe the role of strategy and marketing in an entrepreneurial setting - Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter - Explain marketing basics, including the marketing process and the Four P's - Discuss the role of marketing in the discovery stage of a new venture - Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs - Discuss the role of strategic planning in the entrepreneurial process - Describe the key elements of a marketing plan - Outline the factors for success in creating a new venture business plan #### Additional Information ** This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. #### Requirements ** ##### Technology Requirements Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook. Software Requirements: Software must be installed and fully operational before the course begins. - PC: Windows 8 or later. - Mac: macOS 10.6 or later. - Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled - The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ ) - Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice Other: - Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience. - E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.) #### Reviews ** "This was a very informative and concise learning module. I enjoyed the exercises and got a lot from it!" Laurence K. #### Enroll My Team ** Are you looking to enroll your team in this training Course? You Can: ##### Option 1 Click "Add to Cart" and then update the number of seats you'd like to purchase in yout cart. [Add to Cart](https://catalog.mindedge.com/loyola/courses/4099fe96-d3fb-4f23-98d6-9076303702d6/strategic-marketing-for-entrepreneurs?mode=purchase) ##### Option 2 Contact us to explore enrollment options, including potential discounts! [Contact Us](https://aspire.loyola.edu/individuals-contact-form?hsLang=en) ### $129 ##### Start Today! [Add to cart](https://catalog.mindedge.com/loyola/courses/4099fe96-d3fb-4f23-98d6-9076303702d6/strategic-marketing-for-entrepreneurs?mode=purchase)