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          Digital Marketing Professional Track

          $2,459

          Start Today!

          Add to cart

          $2,459

          Start Today!

          Add to cart

          Completion Time

          41 hours

          Access Time

          180 Days

          Outcome

          Individual Skill Course

          Language

          English

          Training Level

          Beginner

          Delivery Information:

          Online Blended Scheduled Sessions

          Description

          This program combines industry-recognized certifications—Certified Digital Marketing Professional (CDMP) and AI for Business and Marketing—with personalized career support to help you transition into a career in digital marketing or strengthen your digital marketing skills to help you stand out in the job market.

          Participants will gain hands-on experience in digital marketing strategies, AI-driven decision-making, and data analytics. In addition to self-paced learning, the program includes four one-on-one coaching sessions to help tailor your skills to career goals and business applications. A personalized resume writing session ensures that you effectively showcase your expertise to potential employers.

          If you’re ready to launch or advance your career in digital marketing, this program will equip you with the tools, insights, and support to thrive in today’s AI-powered business landscape.

           

          Program Elements:

          • 4, 1-hour career coaching sessions
          • 1 individualized resume writing session

           

          Possible Job Outlook:

          Entry-Level Roles (for Career Transitioners)

          • Digital Marketing Specialist – Manage online marketing campaigns, SEO, content creation, and paid advertising.
          • Social Media Coordinator – Develop and execute social media strategies to grow brand awareness and engagement.
          • SEO Specialist – Optimize website content and structure to improve search engine rankings and organic traffic.
          • Marketing Coordinator – Support digital and traditional marketing efforts, including email campaigns, content marketing, and analytics.
          • Content Marketing Associate – Create and distribute digital content such as blogs, social media posts, and website copy.

           

          Mid-Level Roles (For Those With Some Marketing Experience or Transferable Skills)

          • Digital Marketing Manager – Oversee and implement multi-channel digital marketing strategies, manage campaigns, and track performance.
          • Social Media Manager – Develop a brand’s social media presence, manage paid and organic campaigns, and analyze engagement data.
          • AI Marketing Strategist – Leverage AI-driven tools for personalized marketing, customer segmentation, and predictive analytics.
          • Growth Marketing Specialist – Focus on data-driven customer acquisition and retention strategies using AI insights.
          • Marketing Analyst – Use AI-powered analytics to track campaign performance, measure ROI, and inform marketing decisions.

           

          Freelance & Entrepreneurial Opportunities

          • Freelance Digital Marketer – Offer digital marketing services (SEO, paid ads, social media, content) to small businesses and startups.
          • AI-Driven Marketing Consultant – Help businesses integrate AI into their marketing strategies for automation and optimization.
          • Content Creator & Brand Strategist – Build a personal brand through blogging, social media, and digital content marketing.

          Learning Outcomes

          What you'll learn:

          1. Develop a strong foundation in core digital marketing skills such as SEO, content marketing, social media marketing, paid advertising (PPC), e-mail marketing, and Google Analytics 4 (GA4) to create and optimize digital marketing campaigns.
          2. Understand how AI tools enhance marketing efforts, automate processes, personalize customer experiences, and improve decision-making through predictive analytics.
          3. Utilize data analytics and AI-powered insights to track marketing performance, interpret customer behavior, and adjust strategies for better engagement and ROI.
          4. Work with a dedicated coach to define goals and develop a tailored plan for meeting goals and celebrating success.
          5. Develop a clear understanding of your unique strengths, transferable skills, and professional value, and learn how to effectively articulate them on your resume and in job applications to stand out in the digital marketing industry.

          $2,459

          Start Today!
          Add to cart