This program combines industry-recognized certifications—Certified Digital Marketing Professional (CDMP) and AI for Business and Marketing—with personalized career support to help you transition into a career in digital marketing or strengthen your digital marketing skills to help you stand out in the job market.
Participants will gain hands-on experience in digital marketing strategies, AI-driven decision-making, and data analytics. In addition to self-paced learning, the program includes four one-on-one coaching sessions to help tailor your skills to career goals and business applications. A personalized resume writing session ensures that you effectively showcase your expertise to potential employers.
If you’re ready to launch or advance your career in digital marketing, this program will equip you with the tools, insights, and support to thrive in today’s AI-powered business landscape.
Program Elements:
- 2 Self-Paced training programs
- 4, 1-hour career coaching sessions
- 1 individualized resume writing session
Possible Job Outlook:
Entry-Level Roles (for Career Transitioners)
- Digital Marketing Specialist – Manage online marketing campaigns, SEO, content creation, and paid advertising.
- Social Media Coordinator – Develop and execute social media strategies to grow brand awareness and engagement.
- SEO Specialist – Optimize website content and structure to improve search engine rankings and organic traffic.
- Marketing Coordinator – Support digital and traditional marketing efforts, including email campaigns, content marketing, and analytics.
- Content Marketing Associate – Create and distribute digital content such as blogs, social media posts, and website copy.
Mid-Level Roles (For Those With Some Marketing Experience or Transferable Skills)
- Digital Marketing Manager – Oversee and implement multi-channel digital marketing strategies, manage campaigns, and track performance.
- Social Media Manager – Develop a brand’s social media presence, manage paid and organic campaigns, and analyze engagement data.
- AI Marketing Strategist – Leverage AI-driven tools for personalized marketing, customer segmentation, and predictive analytics.
- Growth Marketing Specialist – Focus on data-driven customer acquisition and retention strategies using AI insights.
- Marketing Analyst – Use AI-powered analytics to track campaign performance, measure ROI, and inform marketing decisions.
Freelance & Entrepreneurial Opportunities
- Freelance Digital Marketer – Offer digital marketing services (SEO, paid ads, social media, content) to small businesses and startups.
- AI-Driven Marketing Consultant – Help businesses integrate AI into their marketing strategies for automation and optimization.
- Content Creator & Brand Strategist – Build a personal brand through blogging, social media, and digital content marketing.