Increase Your Competitive Edge and Become a Sought-After Digital Marketing Professional This Year

Are you ready to take your marketing career to the next level or break into the industry full-time? Stand out as a trusted and skilled marketing professional in today’s competitive job market. If so, you must possess a competitive edge to attract potential employers. In other words, you need to bring unique skills and value that set you apart from other applicants. Without a competitive edge, you could spend hours applying to high-paying jobs but still miss the opportunity to land one.

At Loyola ASPIRE, we know how frustrating it can be to come across your dream job but feel like you don’t have the right qualifications.. We’re here to help. Loyola ASPIRE offers an extensive selection of on-demand courses for career development, including a self-paced digital marketing course where you earn a renowned digital marketing certification from the American Marketing Association. You can complete this course in under a week, earn your certification, and add “Certified Digital Marketing Professional” and  “Professional Certified Marketer” to your resume. When you secure this certification, you can increase your marketing skills and your competitive edge.

To help you gain a better understanding of the type of marketing skills that employers are looking for, here is a list of four advanced marketing skills that can help you develop a competitive edge and land your dream job in marketing: 

Social Media Marketing

According to research gathered by the American Marketing Association, approximately 3.8 billion people worldwide use social media. It’s no wonder most modern companies rely on social media to reach new audiences and strengthen relationships with current customers. Brands like Wendy’s have gone so far as to personify their most popular menu items and incorporate humor into their social media strategy. It’s a clever strategy—when a new or returning customer debates between Arby’s and Wendy’s for dinner, they’re more likely to see the Wendy’s sign, recall a witty tweet, and choose Wendy’s. Over time, that equals more revenue for Wendy’s. 

Search Engine Optimization

There are over 1.3 billion websites on the internet according to a recent Forbes study, so imagine how difficult it would be for online shoppers to research and find good products and services without being able to use Google or Yahoo. Search engines like Google and Yahoo help people find quality and trustworthy websites to purchase goods and services. Not only that, but these search engines help people discover specific goods and services according to their personal preferences. The ability to search for goods and services in such a convenient way helps businesses make millions of dollars on the Internet every year. 

Search Engine Optimization (SEO) is the process of making a website more visible to online shoppers using search engines like Google. For example, a sporting goods store selling pink ski boots might use keywords like “ski shoes for girls” or “colorful ski boots” in its product descriptions.

Now, imagine an aunt planning a surprise ski trip for her niece. She searches for “colorful ski boots” on Google, finds this store, and quickly makes a purchase. That’s the power of SEO—helping the right customers find exactly what they need!

Analytics with Google Analytics

Now that you understand the importance of search engine optimization, it’s just as crucial to recognize the role of analytics in digital marketing. Since Google is the world's leading search engine, employers seek marketing professionals who can use Google Analytics to interpret data and enhance marketing, sales, and product development strategies.

Google offers a free tool, Google Analytics, that helps marketers track website performance, providing insights into visitor demographics, behavior, and engagement—such as which links they click. This valuable data allows marketers to develop well-informed strategies for success.

Digital Marketing Strategy

Imagine you're on a soccer team with 10 determined players, all aiming for victory. Now, picture trying to win without a game plan—nearly impossible, right? The same applies to digital marketing.

Running a successful campaign with specific revenue goals requires a solid strategy. To help your team—and your employer—win, you need a plan. A strong digital marketing strategy might include social media, search engine, and email marketing efforts executed over time to achieve results.

Employers seek strategic thinkers for their marketing teams, so mastering digital marketing strategy is key to becoming a sought-after professional.

If you are determined to take your marketing skills and career to the next level by becoming an expert on the advanced marketing skills listed above, and more, don’t hesitate to enroll in our digital marketing certification course here at Loyola ASPIRE. Enroll today and become a Certified Digital Marketing Professional and  Professional Certified Marketer. Get started today!