---
title: Certified Social Media Manager
description: Learn essential skills for social media management. Hands-on training covers strategy, analytics, content creation, and community management.
image: https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Marketing%20and%20Sales.png
---

[Home](https://aspire.loyola.edu/?hsLang=en) [Categories](https://aspire.loyola.edu/products?hsLang=en) Business [Certified Social Media Manager](https://aspire.loyola.edu/products/2655694256#)

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# Certified Social Media Manager

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#### [ Professional Credits: ](https://aspire.loyola.edu/credit_terminology?hsLang=en)

CEU: 24

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![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Completion.png)

Completion Time

240 hours

![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Access%20time.png)

Access Time

270 Days

![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Outcome.png)

Outcome

Certificate Program

![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Language.png)

Language

English

![](https://aspire.loyola.edu/hubfs/ASPIRE%20Assets/Icons/Training%20level.png)

Training Level

Beginner

#### Delivery Information:

Online Asynchronous Self-paced

#### Description

According to the U.S. Bureau of Labor Statistics, the industry outlook for social media management is positive, with a projected job growth rate of 8% by 2030. This growth is driven by the increasing importance of social media in businesses and organizations and the growing popularity of influencer marketing and social media advertising.

The Certified Social Media Manager course is the perfect program for those looking to build a career in social media management. Our comprehensive training covers all the essential skills required to develop and optimize successful social media campaigns, with a focus on small businesses. Our experienced instructors provide hands-on training in a range of topics, including social media strategy, analytics, content creation, and community management. The social media manager course curriculum is designed to equip you with the skills needed to succeed in this dynamic field, with a focus on practical, real-world applications. Upon completion of our online social media manager course, you will earn a valuable certification recognized by the industry, making you highly competitive in the job and freelancer market.

In addition to providing practical training, you will have gained the knowledge and expertise required to pass certification exams such as HubSpot Social Media Certification Exam, Twitter Flight School Certification Exam, and YouTube Certification Exam.

#### Learning Outcomes

 What you will learn:

- Developing a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns
- Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions
- Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube
- Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty
- Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

How you will benefit:

- Develop in-demand skills: Social media management is a growing field, and employers are increasingly looking for candidates with social media management skills

Improve job prospects: Develop the skills and knowledge needed to succeed in the social media field and enhance marketable to potential employers

- Gain practical experience: Obtain hands-on, practical experience using social media platforms and tools to effectively manage and optimize social media campaigns for businesses and organizations
- Build a professional network: Participate in weekly networking calls with a community of over 46,000 members to help build your professional portfolio and connect with potential clients and a network of peers

#### Requirements

**

##### Technology Requirements

Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements: Software must be installed and fully operational before the course begins.

- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice

Other:

- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

##### Prerequisites

There are no prerequisites to complete this course.

#### Enroll My Team

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##### Option 1

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##### Option 2

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### $2,906

##### Start Today!

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