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            Personal Branding

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            Professional Credits:

            CEU: 0.3
            HRCI: 3
            SHRM: 3

            $105

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            Completion Time

            3 hours

            Access Time

            90 Days

            Outcome

            Individual Skill Course

            Language

            English

            Training Level

            Beginner

            Delivery Information:

            Online Asynchronous Self-paced

            Description

            A brand is no longer just a certain type of car, shoe, or soda. We all have a personal brand that expresses our values, experiences, personalities, and ultimately everything that makes each of us unique people who stand apart from the crowd. "Personal Branding" focuses on teaching you how to cultivate your professional brand. You will learn the value of personal branding, how to craft your personal brand both online and offline, and the best methods for communicating your personal brand to clients, employers, and other industry professionals.

            This Personal Branding course is offered in collaboration with the trusted learning partner MindEdge.

            Learning Outcomes

            After completing this course, the learner should be able to:
            • Explain the importance of building a personal brand
            • Describe how to develop a personal branding statement
            • Explain the importance of having a unique selling proposition
            • Discuss online assets, including website/blogs, social media, and videos
            • Discuss offline assets, including dress/appearance, business cards, personal outreach, and mentors
            • Develop a strategy for gaining experience in areas where your brand is weak
            • Explain the importance of expertise, and discuss strategies for becoming known as an expert in your field
            • Explain how to maintain and protect your brand

            Additional Information

            This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

            Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.

            Requirements

            Technology Requirements

            Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.

            Software Requirements: Software must be installed and fully operational before the course begins.

            • PC: Windows 8 or later.
            • Mac: macOS 10.6 or later.
            • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
            • The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
            • Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
            Other:
            • Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
            • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

            Reviews

            "It is a very interesting course with continuous assessment using videos, animations, citations and very relevant and up to date course. Must do for all seeking to build a personal brand."

            Anil K.

            "Learned some new things, and the material reinforces some ideas I already knew. This topic of Personal Branding is very important in engaging the communities we are in and being successful in any position within an organization."

            Lesley R.

            "A very good course for a rapidly evolving work landscape. No matter how good you are in your chosen field of endeavour, if you don't sell what sets you apart, then you are no better than a good product with no form of publicity."

            Daniel K.

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