In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This training course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Completion Time
3 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
After completing this course, the learner should be able to:
- Define mobile marketing and explain its benefits
- Identify the major types of mobile devices and describe how they are used
- Explain the differences among the marketing efforts of large, medium-sized, and small businesses
- Consider the purposes of mobile marketing regulations
- Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
- Identify various methods for locating mobile users
- Distinguish mobile-dedicated websites from responsive design websites
- Describe the various types of mobile advertisements
- Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
- Discuss the benefits of location-based services
- Consider how to choose the right mix of mobile marketing channels
- Define key metric categories and explain the use of channel-specific metrics
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
Reviews
"Great Course! Well worth the time!"
Theodore T.
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