In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This training course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
This Mobile Marketing course is offered in collaboration with the trusted learning partner MindEdge.