Capital Campaigns


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          Professional Credits:

          CEU: 0.3
          CFRE: 3
          HRCI: 3
          SHRM: 3


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          Completion Time

          3 hours

          Access Time

          90 Days


          Individual Skill Course



          Training Level


          Delivery Information:

          Online Asynchronous Self-paced


          A capital campaign raises money that a nonprofit organization uses for any physical asset, such as purchasing or renovating a building. It's a critical part of managing in the nonprofit sector. This introductory-level, non-credit course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign—evaluation, feasibility study, organization, solicitation, and post-campaign activities—as well as how to avoid common pitfalls in capital campaigns.

          Learning Outcomes

          After completing this course, the learner should be able to:
          • Explain the five phases of a capital campaign
          • Define what a feasibility study is and why one should be conducted prior to a capital campaign
          • Discuss what role consultants can play in conducting a feasibility study
          • Describe important factors for evaluating consultants
          • Explain how tools like a gift range chart can help to organize campaign solicitations
          • Describe the different types of leadership teams and committees that may be formed to support a capital campaign
          • Discuss different techniques that can be used to troubleshoot a stalled capital campaign
          • Understand what is required for a successful solicitation meeting


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