Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this training course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Individual Skill Course
- Define conversion rate and the many factors that contribute to it
- Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
- Identify strategies for enhancing conversion rates
- Demonstrate successful application of the concepts learned to real-world scenarios
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
"Conversion rate optimization information was digestible, and I feel confident to apply knowledge to my business."
"I really enjoyed listening to the expert explain concepts. It was informative and thorough."
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