Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This training course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.
Completion Time
3 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Description
Learning Outcomes
- Explain the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media
- Develop and implement a marketing plan that focuses on effective marketing tactics for your small business
- Explain how a conversion funnel works and how to use it for e-commerce
- Describe how social media platforms can strengthen your marketing campaign
- Identify which social media platforms you should use in your marketing campaigns
- Describe the world of social media influencers and how best to leverage this type of advertising
- Identify which social media influencers will benefit your small business's marketing campaign
- Apply keyword research and search engine optimization (SEO) so that people can find your website easier and boost your web traffic
- Interpret search engine analytics to recognize which resources are generating successful conversions
- Explain content marketing and use it as a form of promotion and marketing
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
Reviews
"Thanks so much for what was a great course in helping understand and prioritize basic concepts of SBM. I found the latter half of the course to have very practical, actionable concepts that I could implement immediately."
Richard U.
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