The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this training course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce platform, developing a shipping and fulfillment strategy, and marketing your online store to boost traffic and sales.
Completion Time
1.5 hours
Access Time
90 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
After completing this course, the learner should be able to:
- Identify strategies for generating ideas for new online products or services
- Identify strategies for testing market demand for eCommerce goods and services
- Explain the advantages and disadvantages of self-made sourcing and how to track your total production costs
- Understand the four main pricing strategies: market, cost, value, and dynamic pricing
- Describe the features of popular eCommerce platforms
- Explain the building blocks of eCommerce branding
- Identify strategies for effective product descriptions and photos
- Explain the process of creating an effective shipping strategy
- Describe various eCommerce marketing strategies
Additional Information
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
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