One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business. In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Completion Time
24 hours
Access Time
42 Days
Outcome
Individual Skill Course
Language
English
Training Level
Beginner
Delivery Information:
Online
Asynchronous
Self-paced
Description
Learning Outcomes
What you will learn:
- Describe the basics of online marketing and how Social Media works
- Identify the main objectives for using social media in your business.
- Select the right social media platform(s) that align with and support the identified business objectives
- Demonstrate the ability to setup and configure the five most popular social media platforms.
- Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
- Confidently promote yourself as a social media marketer
- Immediately apply what you learn in the lessons to promote your business and generate new leads
- Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
- Master the art of successfully using social media to promote a business and track your results - something most people can't do
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader ( free download available at https://get.adobe.com/reader/ )
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
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