AI is no longer the future. It’s now.
AI is transforming the way we work— are you ready to stay ahead? Loyola ASPIRE is proud to introduce three cutting-edge online courses designed to help you master AI-driven strategies for business, marketing, and social media.
These self-paced, expert-led courses are designed for professionals who want practical, real-world skills to stay competitive in an AI-powered world.
Whether you’re a marketer, business leader, or entrepreneur, this is your chance to harness AI for success.
AI for Business and Marketing
This course breaks down AI in a clear and practical way, tackling one of the biggest barriers to adoption—lack of fluency and shared understanding. Designed for senior management, marketing professionals new to AI, and non-marketers alike, it offers a comprehensive yet accessible approach. Unlike courses that are either too broad or overly technical, this program provides real-world skills and fundamental AI knowledge, empowering learners to confidently understand and apply AI in their work.
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Modules Covered
- Module 1: AI and Data
- Module 2: Ethics and Practical AI Skills for Digital Professionals
- Module 3: Using AI across Digital Channels
- Module 4: Essential AI Tools and Models for Digital Professionals
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Learning Outcomes
What you'll Learn:
- Understand AI technologies like machine learning, generative AI, and NLP to optimize decision-making and streamline business processes.
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Learn to use Big Data and AI tools for improved data collection, analysis, and strategic decision-making.
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Apply AI to enhance marketing, sales, HR, and operational workflows, driving efficiency and innovation.
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Use AI to optimize content marketing, paid search, SEO, and CX across digital channels.
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Develop critical thinking, prompt engineering, and data visualization skills to stay ahead in a competitive market.
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Explore tools like ChatGPT and other LLMs to boost productivity, improve communication, and streamline workflows.
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Leverage cutting-edge AI tools for content creation, social media management, and strategic automation.
- Ensure accountability, privacy, and transparency in AI applications while mastering risk management in an AI-driven world.
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Requirements
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader (free download available at https://get.adobe.com/reader/)
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
Other:
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
- A webcam is needed for taken the exam.
Advanced Al for Digital Marketing
AI goes far beyond ChatGPT for today’s marketers! Gain practical AI skills to design and execute a powerful, AI-driven digital strategy—boosting ROI while saving time and effort. Learn to harness specialized AI tools to optimize every stage of the customer journey, from SEO and social media to paid advertising and beyond. Take your marketing performance to the next level with AI!
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Modules Covered
- Module 1: Al Driven Digital Marketing
- Module 2: Using Al for Research and Generating Content
- Module 3: Al and Digital Marketing Channels
- Module 4: Using Al to Implement a Digital Strategy
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Learning Outcomes
What you'll learn:
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Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.
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AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
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Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
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Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
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Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.
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Additional Information
You'll have 12 weeks to complete and approximately 8 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
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Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader (free download available at https://get.adobe.com/reader/)
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
Other:
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
- A webcam is needed for taken the exam.
Social Media Strategy with AI
Unlock the full potential of AI in social media marketing! This course goes beyond content ideas, teaching you how to leverage AI for research, content creation, video strategies, and performance analytics. Gain practical skills to plan, execute, and measure AI-driven social media campaigns—saving time, boosting performance, and maximizing results.
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Modules Covered
- Module 1: Strategic Insight through Social Research and AI
- Module 2: Strategic Social Content Planning and Creation
- Module 3: Social Video Strategy
- Module 4: Building a Social Media Strategy
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Learning Outcomes
What you'll Learn:
- Use AI tools to conduct audience, competitor, and industry research for actionable insights.
- Develop and optimize social video campaigns using analytics from platforms like YouTube and TikTok.
- Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.
- Enhance content creation, including text, video, and images, through AI-powered tools.
- Learn to set measurable goals and use performance data to refine strategies.
- Use AI insights to better understand and engage audiences across social platforms.
- Apply ethical guidelines and transparency when integrating AI into social media marketing.
- Learn to track, analyze, and interpret social media campaign performance with and without AI tools.
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Requirements
Requirements
Technology Requirements
Hardware Requirements: This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements: Software must be installed and fully operational before the course begins.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible. Cookies and JavaScript must be enabled
- The latest Adobe Reader/Acrobat Reader (free download available at https://get.adobe.com/reader/)
- Any modern Office suite: Microsoft Office, Apple iWork, OpenOffice, or LibreOffice
Other:
- Reliable internet connection. Broadband cable or highspeed DSL is recommended for optimal experience.
- E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)
- A webcam is needed for taken the exam.
